A little lift for the iconic Pidgin

Note: Created during my employment at PivotPoint.

A local business in the Wellington region, they required a face-lift and refreshed experience to their website that would convert visitors into customers.

The entire website was redesigned to be both modern and responsive across all device types, improving the usability of the menu, and highlighting the key action of making a booking.

The new changes resulted in an uptake in bookings, along with engagement times, the menu averaging at 49.75 seconds and the booking form at 40.5 seconds.

Read the case study here: https://jenniferhibdige.webflow.io/case-studies/salty-pidgin