Animated Explainer for NZCRS

Project Thumbail for Animated Explainer for NZCRS  - Rachelle Sawtell
Client: MBIE

Target Audience: New Zealand homeowners who may have encountered damage to their home from a natural disaster

Project brief: To create an animated explainer video that provides awareness to the target audience about the public service NZCRS (New Zealand Claims Resolution Service) and what it has to offer.
This was part of a larger marketing campaign. Some assets were repurposed for advertising in the form of gifs, images, youtube ads, and social media content.

My involvement:
  • Collaboration with script writing
  • Creating the Storyboard
  • All of the illustration (in Adobe Illustrator)
  • All of the animation (in Adobe After Effects)

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Published on
March 26, 2025