Conservation Week campaign design

This project involved creating visuals to go with the call to action 'take a moment to...'. The aim of the campaign was to encourage the public to take time in their lives to connect and immerse themselves in nature. The fun and free style of the illustrations paired with clear-cut images worked together to create campaign imagery that helped invite the viewers to partake in Conservation Week. The series was so successful that the imagery has been used again each year for the campaign.