Brand Storytelling for Luxury Hair & Makeup Stylist brand

Luxury Hair & Makeup Stylists based in Tauranga, Bay of Plenty. A collective of creatives who are on a mission to make you feel confident on your special day.

When this client first founded her company as Sita Engling Hair and Makeup, she was a one-woman band. However, over the years, she was frequently facing the same challenge of having to turn away large or same day bookings, as well as needing to find new artists to assist her. This is especially tricky during peak times like the wedding season.

Now, Beauty Tribe represents a network of talented beauty specialists that all work under one roof. Often clients need to search for multiple different artists to complete their hair and makeup for either their special occasion, bridal party, company portrait photoshoots or group shots. This is not only stressful for clients, but it also leads to an incohesive end result (not a good look).

However, now she is running a tribe, so to speak. Sita’s brand name now no longer reflected the growth and how her business has evolved over the years.

This is the purpose and how the new name, Beauty Tribe, was born.

We helped to craft a brand story article regarding their business rebrand.

We previously produced all the content for their former website at Sita Engling Hair & Makeup. Thankfully, they were still able to pull some of the page content for their new site that was still relevant and they loved (Services, Contact pages).