Caniche Collars Web Copy

The client was launching a new website for their range of handmade ethical leather dog collars. While they had some notes and bits and pieces of text, the content needed organization and a clear framework in the first instance. From there, I wrote copy for their brand 'Cornerstones', FAQs, and a bio about the owner. This project required in-depth discussions with the client about exactly how the products were made in order to understand the unique process. Research into the leather industry was also required to present the potentially controversial concept of 'ethical leather' accurately and in a positive light.