Carmen Barnes — Health & wellness clinic website
Freelancer
Brent
Web & Brand Designer
A boutique, functional medicine clinic, with a personalised approach to medicine.
Carmen Barnes believes in a team-based approach with a GP-certified physician, nurse and Naturopath.
They’re revolutionising their whole business model by changing from an appointment-based pricing model to a monthly retainer subscription model.
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The brief
Carmen Barnes needed a new site with three goals for the rollout of their new business model.
The strategy
The goals for the project were clearly defined with the aim of moving most of their 300+ clients to the new business model.
We needed to design a website fit for purpose.
Our strategy was to create a Squarespace site built on the newest 7.1 platform. We would use the new Membership site tool for the private membership area.
The results
We created a completely bespoke design with a unique colour palette, type system and design templates.
This included a suite of custom codes plus a Squarespace membership site integrated with their booking system.
Clients say they love the fresh new design! They have ongoing sign-ups and usage of the membership site.
Complete success!
Carmen Barnes believes in a team-based approach with a GP-certified physician, nurse and Naturopath.
They’re revolutionising their whole business model by changing from an appointment-based pricing model to a monthly retainer subscription model.
—
The brief
Carmen Barnes needed a new site with three goals for the rollout of their new business model.
- A beautiful website that portrayed the idea of holistic health and aligned with its brand.
- A site that communicated its new business model with all the benefits, making it easy to sign up.
- A restricted membership area that holds exclusive content plus easy-to-use forms for prescription refills and booking of appointments.
The strategy
The goals for the project were clearly defined with the aim of moving most of their 300+ clients to the new business model.
We needed to design a website fit for purpose.
Our strategy was to create a Squarespace site built on the newest 7.1 platform. We would use the new Membership site tool for the private membership area.
The results
We created a completely bespoke design with a unique colour palette, type system and design templates.
This included a suite of custom codes plus a Squarespace membership site integrated with their booking system.
Clients say they love the fresh new design! They have ongoing sign-ups and usage of the membership site.
Complete success!
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Published on
February 27, 2025
