Five Lanes

I was thrilled to create the new brand for the BNZ Centre's shopping precinct, in the heart of Christchurch's CBD.

This project involved a new name, brand strategy, and creative identity built around a simple and compelling insight — five lanes, with five stories, all for discovery.

Agency: Strategy.
CD: Rupert de Paula.
Design Director: Chris Flack.
Creatives: Josiah Rees.