Wordpress - Fresh Recipes

Fresh is one of NZ's largest recipe websites with over 1800 recipes. This was a new website build with a comprehensive recipe search, instruction videos, and recipe schema for improved search engine ranking.

Recipes are customizable by serving size making it easy for site visitors to adjust the ingredients and cooking time. Recipes also feature printing, sharing, and shopping functionality. Key ingredients link to advertisers' websites.

Designed and built on WordPress, the site utilizes WooCommerce for eCommerce capabilities and is integrated with Klaviyo for email marketing and collecting subscribers via competition sign-up forms.