HIGHCUT GOLF NZ - Logo, Branding & Website

As the design lead for High Cut Golf NZ, I’ve had the privilege of shaping the visual and strategic identity of this brand from the ground up. My work has encompassed a diverse range of projects, each tailored to reflect the company’s mission of promoting grassroots golf across New Zealand.

Key Contributions:

• Logo Design & Branding: Developed a professional, memorable logo and cohesive brand identity that captures the essence of New Zealand Golf.
• Shopify Web Design & Management: Designed and manage a sleek, user-friendly Shopify site optimised for seamless navigation and shopping experiences.
• Product Design: Created stylish and functional golf apparel, including bespoke polo shirts & accessories, with a focus on quality.
• Product Photography: Captured detailed and compelling imagery of products, showcasing their quality and versatility for use across marketing channels.
• Social Media Templates: Designed engaging, on-brand templates to ensure a consistent and polished online presence.
• Marketing Materials: Produced eye-catching flyers, banners, and email campaigns to support product launches and promotions.
• Content Creation: Collaborated on the creative direction for photo shoots and product storytelling to build a strong connection with the audience.

Additional Expertise:

• Packaging Design: Conceptualized packaging that enhances the unboxing experience and reflects the premium quality of High Cut Golf products.
• Custom Graphics: Created tailored graphics for events, promotions, and special collaborations, elevating the brand's visibility and appeal.
• Brand Strategy: Contributed to long-term planning and strategic initiatives to align design efforts with the brand’s growth objectives.

Through this extensive work, I’ve helped High Cut Golf NZ build a strong and recognisable brand that resonates with golfers nationwide. Whether designing the details of a new product or managing the digital storefront, my focus remains on delivering designs that are both impactful and purposeful.