Kuki Skincare Packaging Design, Website & Photography

Kuki Skincare is a premium, all-natural brand rooted in Samoan tradition. After designing their Tapa-inspired packaging to stand out globally while honoring cultural heritage, I continued to shape the brand’s identity through photography and website design.
Key elements include:
- Intricate, hand-drawn patterns inspired by Samoan Tapa art
- A refined color palette for a cohesive, premium feel
- Custom details reflecting key ingredients like charcoal & ginger
- Sustainable, minimal materials aligning with brand values
- Professional product photography capturing Kuki’s essence
- A sleek, user-friendly website that enhances the brand experience
From packaging to digital presence, the cohesive design helped strengthen Kuki’s identity, elevate its market position, and create a lasting impression on consumers and industry professionals alike.
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Published on
March 2, 2025