Packaging copywriting for Whittaker's in Australia

Working with Geoff at Goodeye Design is always exciting, but does it get better than creating the packaging for your favourite chocolate brand?

New Zealand icons Whittaker’s are growing in Australia and launched these 5 R&R-themed bars exclusively through Coles. I was hired to write new copy that unified the R&R theme across all variants, while still giving each its own personality.