Professional website design and development for a local cafe

Client Overview:
ExtraExtra Cafe is a much-loved Wellington cafe located in the heart of the CBD, catering primarily to corporate workers seeking a break from their busy schedules. They are well known for their high quality coffee and relaxing atmosphere. They also offer a range of supplementary services; custom cakes, event catering, meeting room hire, and retailing their own brand of coffee beans.

Challenge:
Despite its popularity among its regular customers, this cafe faced a significant hurdle in their lack of online presence. With no website to market themselves, the cafe struggled to reach potential customers beyond their immediate vicinity. Moreover, the absence of a website limited their ability to promote and sell their complementary services and products, hindering their potential for business growth.

Objectives:

1. Develop a visually appealing and user-friendly website that accurately reflects the café's brand identity and atmosphere.
2. Create an online platform to showcase the café's menu, services, and products, including custom cakes, event catering, meeting room rentals, and coffee bean sales.
3. Implement features for online ordering and reservation capabilities to enhance convenience for customers.
4. Improve search engine visibility and attract new customers by optimizing the website for SEO.
5. Provide a responsive design to ensure compatibility across various devices, including desktops, tablets, and smartphones.

Solution:
I collaborated closely with ExtraExtra Cafe to understand their unique requirements and objectives for the website. Leveraging my expertise in web design, I devised a comprehensive solution tailored to the café's specific needs.

Key features of the website include:

1. Captivating Visuals: Incorporation of high-quality imagery showcasing the cafe's inviting atmosphere, menu items, and range of services.
2. Informative Content: Detailed descriptions of menu offerings, service offerings (custom cakes, event catering, meeting room rentals, coffee bean sales), and contact information for inquiries and bookings.
3. Online Ordering and Reservation System: Integration of user-friendly features allowing customers to place orders for takeaway or reserve tables for dining in, enhancing convenience and streamlining the customer experience.
4. SEO Optimisation: Implementation of strategic keywords, meta tags, and local SEO techniques to improve search engine rankings and increase online visibility.
5. Responsive Design: Optimisation of the website for seamless functionality across all devices, ensuring a consistent and enjoyable browsing experience for users regardless of the device they are using.

Conclusion:
The collaboration between ExtraExtra Cafe and myself has enabled me to deliver them a website that will establish a robust online presence and unlock new opportunities for growth and expansion. By leveraging innovative design solutions, user-friendly features, and strategic SEO techniques, this cafe will be empowered to connect with new customers more effectively, drive sales, and solidify its position as a leading destination for coffee enthusiasts and food lovers in Wellington's CBD.