Retail Space Design for Workwear and Footwear
See how strategic retail design elevated Argyle & Bison's brand presence in stores nationwide.
As part of the Argyle Performance Workwear Marketing Team, I led the retail space design project for our Argyle and Bison Safety Workwear brands within Placemakers stores across New Zealand. This project was about creating visually compelling and consistent retail environments that showcased our brands effectively. I led the design process, focusing on developing a cohesive look and feel for each installation.
My responsibilities included conceptualizing the overall design, creating guidelines for installation teams to maintain consistency across different stores, and overseeing the production of the POS systems. I also ensured that the design elements, including custom wallpapers, signage, and catalogues, complemented the project’s objectives and enhanced the overall customer experience.
By meticulously managing every aspect of the design process and collaborating closely with teams, I successfully brought our brands to life in the retail space, creating engaging environments that resonated with our target audience and reinforced our brand identity effectively.
