Solomons Law Firm: Lead Generation

INTRODUCTION
Solomons is a law firm in Otago founded back in 1884. Solomons today is a fresh and dynamic team where their clients enjoy the fresh and energetic approach they bring to their work, and the results they achieve together. Solomons approached Click Digital to craft a strategy where they could leverage digital to potentially drive new business for the firm.

OUR GAME PLAN
Google Ads was the platform of choice and we set off on developing a three month strategy that would dovetail in to their core areas of business. We focussed on prospective clients looking for guidance to plan for the future and structured the campaign around employment, dispute resolution, relationship property law and insolvency.

RESULTS
Over the course of the three months we saw many positives come from the campaign.

Over 500k ad impressions
Over 5k clicks to the website
150% increase in inquiry conversions