Transforming a Simple Migration into a Brand-Defining Website
What began as a straightforward migration from WordPress to Framer evolved into a full-scale transformation for my client's health and wellness brand
The Challenge
Initially, the client wanted to modernize her website by switching platforms. However, as we delved into the project, it became clear her existing site didn’t fully represent her brand or engage users effectively.
The Solution
Designing in Figma I reimagined the website’s visual design to align with my client's branding and incorporated best practices in UX, UI, and SEO. This meant the site wasn’t just functional but also visually engaging and easy to navigate.
Key Highlights
- Content Strategy and Copywriting: I developed a clear content strategy and wrote compelling copy that guided users through an online marketing funnel, converting visitors into buyers of her health and wellness packages.
- AI-Generated Imagery: Using Visual Electric, I created bespoke AI images that reflected her brand identity and visually enhanced the site’s appeal.
- Client Collaboration: I used Notion to keep the client updated, offering a centralized space for reviewing and accessing content. This made the process seamless and efficient.
- Platform Expertise: Framer was the ideal choice for building a fast, responsive, and client-friendly site, showcasing the brand beautifully.
Hurdles
Finding appropriate imagery was tricky. My client has great taste and loved a selection of images that I found, but they weren't very engaging from a marketing perspective. I worked hard to find some alternatives using stock imagery, for a particular price-point, but these didn't hit the mark. This was when Visual Electric came in and with the right prompts and edits, I was able to present images that were tailor-made for the client and satisfied her style and branding.
The Outcome
The finished website went beyond a simple migration—it became a dynamic, visually stunning marketing tool that effectively represented the client's brand, driving conversions.
This project was a joy to work on, thanks to a great working relationship with the client. Her openness to creative ideas and collaboration made it possible to turn her vision into reality while elevating her online presence.
I’m proud to have delivered a site that not only meets her goals but exceeds expectations.
