Trilogy

Overview

The challenge was to re-invigorate the Trilogy innovation pipeline with a breakthrough innovation and deliver a fully integrated global 360-marketing campaign in order to 1) recruit new customers to the brand 2) Increase Trilogy Brand Awareness 3) Increase Market Share

Contribution

• Product Development & consumer trial
• Packaging: copy writing, key USPs, positioning within the range
• Compliance
• Pricing and margin analysis
• Category reviews for key strategic retailers in NZ, AU, USA, and Europe
• Go to Market strategy & creation of promo plans per retailer
• Trade Marketing assets: Catalogues, POS, in-store collaterals, trade magazines
• Roadshow & eventing

Outcome

• Won Best Beauty Marketing campaign of the Year at Green Cross Health and Best Launch of the year with Vitamin C Booster Treatment
• Yearly forecast was sold two months after launch!
• Due to significant success, range was extended; Vitamin C was extended twice and a new Booster series was later introduced