Visualising Resilience, NZX interim report
Freelancer
Brooke
Graphic Designer
Background Branding:
The 2022/23 Annual Report (which I was the designer) for NZX embraced the messaging of "Delivering results through tough times." It acknowledged the challenges faced by Kiwis during this period while highlighting NZX’s commitment to supporting Aotearoa and maintaining a realistic/positive outlook. I visually represented this narrative through their branding system, with triangles symbolizing upward trajectory—demonstrating that despite adversity, NZX has continued to provide support for the community.
Objective:
To create an interim report that maintains the established look and feel from the recent annual report, ensuring continuity in overall messaging while reinforcing NZX’s commitment to resilience and support.
Scope:
The interim report will deliver updates on NZX’s performance, key developments, and financial results since the annual report. It will incorporate consistent visual elements, color schemes, and typography from the annual report to reinforce brand identity and messaging.
The 2022/23 Annual Report (which I was the designer) for NZX embraced the messaging of "Delivering results through tough times." It acknowledged the challenges faced by Kiwis during this period while highlighting NZX’s commitment to supporting Aotearoa and maintaining a realistic/positive outlook. I visually represented this narrative through their branding system, with triangles symbolizing upward trajectory—demonstrating that despite adversity, NZX has continued to provide support for the community.
Objective:
To create an interim report that maintains the established look and feel from the recent annual report, ensuring continuity in overall messaging while reinforcing NZX’s commitment to resilience and support.
Scope:
The interim report will deliver updates on NZX’s performance, key developments, and financial results since the annual report. It will incorporate consistent visual elements, color schemes, and typography from the annual report to reinforce brand identity and messaging.
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Published on
October 24, 2024
