Getting to know - Lance Jackson

Tell us a bit about yourself, what's your background?

I’ve been curious about art and technology since childhood, and learned how to make websites back in the 90s around the time of Netscape Navigator. In 2013 I completed diplomas in both Graphic Design and Digital Media at Media Design School, bringing together both skill sets allows me to act as a full-service one man studio. 

I cut my teeth in a boutique studio with big clients, Latch Digital, producing work for names like Britomart and Chancery Square, with a heavy focus on branding, web design, and front-end development. Since then I’ve worked for a variety of agencies and brands, both local and international.

Tell us about your journey as a freelancer.

I’ve been freelancing since 2017, doing both inhouse contracts at agencies, and periods of providing remote studio overflow relief. More recently I’ve transitioned to finding and working with my own clients which is super rewarding because I can project manage, design, and develop all at the same time.

What is the personal or freelance project you are most proud of? Why?

I love working with clients in the arts, culture, events, and technology spaces, and while I couldn’t pick any one project I’m more proud of than others, I had a great time recently crafting the type-driven identity for software company techwondoe.

What would you say is the most rewarding part of being a freelancer?

For sure the flexibility that remote working affords. Cafes are the new coworking spaces and as long as I have my devices with me I’m able to work at full capacity wherever I go.

What is the most challenging part of running a freelancing business?

At any given time it can be all on or super quiet, so strong time management and an ability to network are essential to getting through the quiet periods.

What has worked best for you when it comes to finding new clients?

For me it’s been a mixture of word of mouth from previous clients, and reaching out to agencies where I see an overlap between my experience and their client demographics. More recently promoting myself through social channels.

What advice would you give anyone wanting to start freelancing?

Build up as much experience as possible and have confidence in your ability. Know your worth, show off your work, and network at every opportunity.

How can we learn more about you and your work?

Keep an eye on my Instagram as It's about to get busy!

Website: lancejackson.co.nz
Email: hello@lancejackson.co.nz
Instagram: @lancejacksondesign