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Aesthetics matter, even in the digital world. First impressions are important, and your email signature is often one of the first things people will see when they receive an email from you. If you're a freelancer, chances are that a lot of your business comes through email. That means that your email signature is a great opportunity to brand yourself and make a good impression on potential clients.
Here are three tips for designing a beautiful email signature:
1) Add your logo
As a freelancer, your email signature is an important part of your personal brand. A simple logo can make a big impact, and it's easy to create one using a free design tool like Canva. Check out our blog post from last week explaining how you can design your freelance logo here.
Once you're happy with the design, just save it and add it to your email signature. Your logo will now be automatically included in every outgoing message, making it easy for clients and prospective clients to remember who you are. And best of all, designing a logo in Canva is completely free.
2) Make an image mock up
A well-designed email signature can make a big impression on potential clients. Fortunately, creating a mock-up of your signature is easy to do with Canva.
Simply upload a professional image of yourself, then put it over a colored shade. Choose a background color that suits your brand and add a gradient to it, if desired. Now your clients can see a beautiful image of you under all of your emails, and it makes your emails seem more professional, with a personal touch.
3) Add a link to your freelance portfolio:
If you're a freelancer, chances are that you have an online portfolio where potential clients can learn more about your work. Adding a link to your portfolio in your email signature is a great way to make it easy for people to learn more about what you do and see examples of your work.
Conclusion
Email signatures are often overlooked, but they're actually a great opportunity to brand yourself and make a good impression on potential clients. By following these three simple tips—adding your logo, making an image mockup, and adding a link to your freelance portfolio—you can easily create a beautiful email signature that will leave a lasting impression on everyone who sees it.
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