Fiona Nagy is a freelance Multi-Passionate Marketer from Auckland

If you're on Unicorn Factory to find a unicorn Marketer - you're on the right page! As a multi-passionate marketer, my broad skillset means you get several marketers in one. Have you heard about multi-passionates? They're people who are passionate about a range of different things! Multi-passionates follow their interests, developing knowledge and skills spanning a range of topics. We're the ones that become your jack-of-all-trades unicorns! That's me...the proud owner of a meandering marketing career and a very good jack-of-all-trades marketer. I help start-ups and consumer brands to launch and/or grow. My marketing experience spans ~10 years and is a combination of stable corporate employment, freelancing, and entrepreneurship. I've started and grown my own business, worked with clients as a freelancer, for ambitious start-ups, and even for New Zealand's largest company, Fonterra. I’m always questioning the status quo, digging into data to understand things, and staying on top of new trends and techniques. I’ve learnt tried and true marketing strategies, techniques and processes and then implemented them to get results in businesses like yours. eCommerce/Consumer Brands eCommerce has a special place in my heart and I really enjoy working with D2C brands. I developed, launched and have successfully grown my own e-commerce business 'ROXBOX'. I've also worked for a health supplements company where I developed their new brand and launched a range of products in multiple markets, which grew into a million-dollar business in under 3 years. Together we can create a bespoke plan that spans promotions, website, email marketing, retail, advertising and events to name a few. Not sure what you need? Let's set up a call so I can understand your needs and go from there. Start-ups When I joined the team a start-up fintech company, one of the first things I spotted was that their pricing structure was stopping them from getting paying customers. We changed things up and developed a go-to-market strategy and the money started flowing, how satisfying to see! Whatever your challenge may be - reach out to see if I'm the lady for the job. How I can help:

  • Marketing Strategy & Audit
  • Branding & Comms
  • Website Audits and Conversion Rate Optimisation
  • Improving AOV and LTV through things like product strategy, pricing and loyalty programs
  • Shopify builds/updates
  • Email marketing and automation (Hubspot, Klaviyo, Mailchimp)
  • General Marketing Support
How I can't help: While I have a working knowledge of SEO and Google AdWords, these are highly specialised areas that are not my forte! I'll be the first to let you know when something is outside my expertise so you can find the perfect pro to help out. The good news is that I have a network of friends and old colleagues to call on where a more specialised skillset or lighter support is needed as part of our plan. Looking to enter retail? I've got my cut-throat sales guru and broker ready to go. Maybe it's social media and ongoing marketing support at a more affordable rate you're after? Let's get my super speedy marketing coordinator (who I've dragged to 2 different permanent jobs with me) onto it! SEO/SEM requirements as part of our marketing plan? I know a man for that! Now the real question is: do you want someone who does things by the book or someone who says "Why does the author write this way?" and, "I think we can write a better version"?

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