Jennifer Johnson is a freelance Blog Writer & Website Copywriter from Auckland

Let's make your content something you're proud of.

Hi, I'm Jen. Your business has a story to tell, and I'm here to help you tell it.

I'm a copywriter based in Auckland, working with businesses in New Zealand and the UK to create blogs, product descriptions, website copy, and email newsletters that feel natural, relatable, and useful. My goal? To make your content something you're genuinely excited to share.


How I Can Help:

  • Blog Posts: Ones your audience save, share, or bookmark because they actually find them useful and interesting.
  • Website Copy: Your website, but better. Clear, friendly copy that sounds like you and helps visitors find exactly what they're after.
  • Email Newsletters: Updates, offers, or behind-the-scenes snippets, your emails will be the kind that people are happy to see in their inbox.
  • Product Descriptions: Copy that doesn't just tell people what your product is - it makes them want it.
  • Blog Content Strategy: Staring at a blank screen every month? I'll set you up with a clear plan full of ideas that feel relevant and easy to write (or that I can handle for you too!).
  • Website Copy Audits: Sometimes, all your copy needs is a fresh set of eyes. Get expert tips on what's working, what's not, and how to make it better.

Why Work With Me?

Over the years, I've worked with a wide range of businesses, from clothing retailers and skincare brands to tradies and furniture companies. Some highlights:

  • Rewriting over 250 product descriptions for a UK retailer, incorporating SEO strategies to boost their search rankings and make the copy more engaging.
  • Managing blogs for a UK clothing brand, creating weekly posts that drove traffic and kept readers coming back.
  • Revamping product collection pages for another UK retailer, helping them achieve jumps such as rank 22 to rank 1 on Google.
  • Collaborating with New Zealand brands to write blogs, email newsletters, and landing pages - including a full-site rewrite for a sunscreen company and roofing business.

So, What's the Next Step?

It's simple! We'll chat about what you need, and I'll take it from there - making the process easy, collaborative, and fun. At the end, you'll have content that sounds like you and works for your business.

If you're ready to stop stressing about what to write and start loving the way your brand sounds, let's make it happen.

Case Studies

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