Good writing changes everything. I'm Jen, an Auckland copywriter and content strategist, helping small retailers turn "not sure what to say" into content they're proud to share.
Here's how I can support you:
✏️ Blog Posts
Ones your audience save, share, and bookmark.
✏️ Product Descriptions
Easy to read, easy to understand, and easy for the right people to say yes to.
✏️ Email Newsletters
Updates, offers, or behind-the-scenes snippets, your emails will be the kind that people are happy to see in their inbox.
✏️ Website Copywriting
Your website, but better. Clear, friendly copy that sounds like you and helps visitors find exactly what they're after.
✏️ Content Strategies & Audits
Sometimes, all your copy needs is a fresh set of eyes. Get expert tips on what's working, what's not, and how to make it better.
Over the years, I've collaborated with a wide range of small e-commerce businesses throughout the UK and NZ, from clothing retailers and skincare brands to sunscreen and furniture companies.
Some highlights:
- Collaborating with New Zealand brands to write blogs, email newsletters, and landing pages - including a full-site rewrite for a sunscreen company and roofing business.
- Rewriting over 250 product descriptions for a UK retailer, incorporating SEO strategies to boost their search rankings and make the copy more engaging.
- Managing a blog for a UK clothing brand, creating weekly posts that told stories, provided useful information, and helped drive traffic.
- Revamping product collection pages for another UK retailer, helping them achieve jumps such as rank 22 to rank 1 on Google.
Every brand has its own personality, and my favourite part of the job is bringing that personality into the words your customers see.
Together, let's put your best words forward and create content you're proud of.
✨ Not sure where to start? Send me a message, and we'll figure it out together.
Here's how I can support you:
✏️ Blog Posts
Ones your audience save, share, and bookmark.
✏️ Product Descriptions
Easy to read, easy to understand, and easy for the right people to say yes to.
✏️ Email Newsletters
Updates, offers, or behind-the-scenes snippets, your emails will be the kind that people are happy to see in their inbox.
✏️ Website Copywriting
Your website, but better. Clear, friendly copy that sounds like you and helps visitors find exactly what they're after.
✏️ Content Strategies & Audits
Sometimes, all your copy needs is a fresh set of eyes. Get expert tips on what's working, what's not, and how to make it better.
Over the years, I've collaborated with a wide range of small e-commerce businesses throughout the UK and NZ, from clothing retailers and skincare brands to sunscreen and furniture companies.
Some highlights:
- Collaborating with New Zealand brands to write blogs, email newsletters, and landing pages - including a full-site rewrite for a sunscreen company and roofing business.
- Rewriting over 250 product descriptions for a UK retailer, incorporating SEO strategies to boost their search rankings and make the copy more engaging.
- Managing a blog for a UK clothing brand, creating weekly posts that told stories, provided useful information, and helped drive traffic.
- Revamping product collection pages for another UK retailer, helping them achieve jumps such as rank 22 to rank 1 on Google.
Every brand has its own personality, and my favourite part of the job is bringing that personality into the words your customers see.
Together, let's put your best words forward and create content you're proud of.
✨ Not sure where to start? Send me a message, and we'll figure it out together.
Case Studies
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