I have 15 years of extensive consulting experience with global brands, leading projects and cross-functional teams.
I take a customer-centered approach to help established organisations and startups navigate complex problems, reverse revenue decline, and create new growth.
GROW - Get more from existing products and value propositions
Few organisations know why customers choose their products, and a result don't know how to target improvements. I help you to understand consumer purchasing behaviour, identify exactly what customers value and translate this into a roadmap for delivery.
SAVE - Transform your digital experience and drive efficiency
Digital transformation programs aim to streamline and improve organisational process; delivering a better customer experience at lower cost. I help you avoid two common mistakes by:
- Designing services that improve the customer's pain points that really matter.
- Understanding and activating people and process change which addresses the root cause, and doesn't digitise or ignore existing problems.
GROW - Find new market opportunities
Organisations facing revenue challenges often start with cost-cutting and efficiency drives. But to address a revenue gap they must find their next opportunity, and do so in a way that manages risk and speed of ROI. I help you identify if and where they can create and capture value in existing and emerging markets. I then work with your internal teams to validate and activate the value propositions we develop.
My Skills
- Best-in-class customer research, specialising in Jobs To Be Done
- Market research and analysis
- Developing and executing targeted strategies
- Designing value propositions with strong product-market fit
- Shaping product roadmaps and the surrounding customer experience
- Leading innovation initiatives
- Embedding and coaching teams on innovation and customer-centered thinking
- Defining measurement frameworks and experiments for fast, validated learnings
Case Studies
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