Branding and Brand Direction

Wonder Psychology came to me as a new business looking to create an image for themselves in the market. Being a new business, I wanted to ensure there were strong values that I could draw from to determine a direction for the brand and make brand and marketing materials as successful as possible.

The key challenges were creating branding that was engaging for both parents and children and making the branding. Wonder came to me with a name for the business and no ideas on how they wanted to be seen visually. I created a scope for the branding before completing all the works and materials.

Deliverables

• Brand Direction
• Logo Design
• Business cards
• Web Design (Ideation)