Soul Electric + Air | Brand Design

I created this simple logo and palette for Hayden when he struck out on his own and launched Soul Electric + Air.

This design needed to speak to the literal work — electric and air-conditioning installation; and also to the surrounds and the deeper ethos of the business — drawing on the themes of ocean and of meaningful purpose.

On a practical level the designs needed to be effective in any context from car wraps to uniforms, online and in print. With this in mind, we worked towards a highly legible design with an element of the logo that could be used independently as a motif.

A custom gradient and clearly defined palette complements this logo design for maximum impact in any context.