Car & Commercial Rentals

After a referral from another client, Car & Commercial Rentals approached me to assist in setting up a Facebook page and preparing content to create posts and run online ads.

The owners had heard from others about the potential of Facebook however weren’t big social media users themselves and wanted to focus on their main business activities, hence chose to outsource their social media management.

I created a series of graphics for their Facebook page using their recognisable red colouring which can be seen on their rental vehicles around town.

This content included a mix of:

• Reviews

• Time-sensitive posts around school holidays, sports events and long weekend

• Stories and photos sent in from customers

• Updates to operating hours throughout lockdowns and holiday periods

Facebook Ads were set up to reach those most likely in need of a rental vehicle with interests including car rentals, driving, travelling & sports. These ads had the goal to increase brand awareness, with a ‘Reach’ objective and the core call-to-action being to give Car & Commercial Rentals a call directly on their 0800 number for any enquires.

I’ve set up Instant Replies and FAQ Automations in Messenger to direct people to call the business directly as the owners are not active on Facebook.

Originally posting fortnightly they’ve reduced their posting frequency to only every few months. This maintains their online presence but without distracting from other business activities or requiring a significant marketing investment each month.

Want to increase your online presence?

Consistency is key, but you don’t have to be posting every week of the year to be doing social media ‘right’.

Every business is different and requires a unique approach and balance of time and investment to achieve whatever your goals may be.

Get in touch if you like to discuss social media support and working with someone to help put together social media posts and have digital ad campaigns ready to go if and when needed.