Clearview Advisory

Clearview Accounting is a local accounting business based in Palmerston North.

Goals

Support for more consistent marketing across social media and other digital channels.

Approach

• Monthly email newsletters
• Google Search advertising
• Regular social media updates

Results

• Increased ad performance
• Consistent online presence across social media
• Monthly digital marketing report

*Social Media *

I work with Clearview Advisory to publish a couple of posts each month for consistent updates using a mix of new and old/repurposed blog content and a mix of new content from the monthly email newsletters. Using existing branding to repurpose and design content specifically for social media, in a mobile friendly layout.

Google Ads

I created a new Search campaign, an upgrade from Google’s default smart campaign to allow more control over ad targeting and keyword performance and provides more transparency on key ad metrics and ad spend.

This new campaign has a much lower cost-per-click ($0.88 lower) and a higher click-through-rate (doubled) meaning the search ads are more cost effective and more relevant when they show.

Email newsletters

I help publish Clearview Advisory’s monthly email newsletters. This includes formatting the provided text and preparing icons and editing images and graphics suited for the email format.

*Webinar transcription *

I also turned one of Clearview Advisory existing webinars into a new blog so it can be shared across social media and repurposed further for those wanting a quick summary or refresher of the webinar content.