Coffee Culture Canned Coffee - Packaging, Photography

Tasked with designing the packaging for a canned coffee with summer vibes, we wanted to break away from the muted tones of traditional canned coffee brands. Instead, we aimed to create something that felt fresh, fun, and like the perfect beach-day companion. Knowing our target market values aesthetics—and that Instagram would be a key platform for organic sharing—we focused on making the design cool and highly shareable.

For Coffee Culture’s new canned coffee, I crafted a packaging design that stayed true to the brand while bringing its own unique summer energy. The result? A light, bright, and eye-catching design that has taken off! All summer, we’ve seen people sharing their cans while on holiday—turning every snap into free advertising and powerful word-of-mouth marketing.