From small beginnings to a South Island Powerhouse

The Catalyst for the Rebrand

In the wake of the unprecedented challenges posed by the Covid-19 pandemic, The Little Hire Company made a strategic decision to bolster its hire side of the business, offering higher-end pieces to cater more to the higher-end events market. However, as the business continued to evolve, it became apparent that the existing branding no longer aligned with the direction The Little Hire Company was heading in. With a desire to separate themselves from competitors, appeal to their intended audience, and set the stage for future growth in the areas they had specified, The Little Hire Company embarked on a mission to revitalise their brand identity.

The Process

The journey with The Little Hire Company began with a comprehensive assessment of their current brand, competitor landscape, business goals, and target market. Armed with these insights, we embarked on a strategic approach to crafting a bespoke brand identity package that would breathe new life into The Little Hire Company's image. Through meticulous research and creative brainstorming sessions, we developed new branding concepts that spoke directly to the refined direction the business was taking.

Utilising a responsive logo system, we ensured that every aspect of the brand was future-proofed, with variations suitable for all platforms, from social media to print. We revisited the colour palettes, opting for a softer yet elevated feel that would set The Little Hire Company apart from competitors and resonate with their high-end event audience. Throughout the process, we maintained certain consistencies with the previous branding to ensure a smooth transition and preserve existing brand awareness, while also introducing fresh elements to signify the evolution of the brand.

The Outcome

The culmination of our collaboration with The Little Hire Company resulted in a stunning new brand identity that perfectly envisions their ethos of style and sophistication. From a redesigned logo to a refined colour palette, every element of the brand reflects the elegance and attention to detail that defines The Little Hire Company's approach to event styling. The responsive logo system ensures versatility across all platforms, while the cohesive look and feel of the brand elevate their presence in the market.

The Impact

The impact of our partnership with The Little Hire Company has shown a large transformation from the initial rebrand completed in 2017 up until this point. This second rebranding effort marks a significant milestone in their journey of growth and expansion, positioning them as a formidable force in the event styling industry. By elevating their brand presence, doors are being opened to new opportunities and collaborations, particularly in the high-end market of corporate events. Additionally, the expansion of services to include stationery and signage design has further cemented The Little Hire Company's position as a one-stop destination for all event styling needs, paving the way for continued success and growth in the future.