Nelson Orthodontics

I was briefed to refresh this company's brand and run a brand awareness campaign over 3 months - for print, digital, cinema advertising, and on a new website and refreshed social campaign. A new logo was created with a new tagline, 'Smiles of Confidence,' and the brand was applied to these applications plus newspaper/magazine advertising, brochures, signage, stationery. I storyboarded and art-directed the photography and video, post-production, copywriting, and the website build and created the social media launch assets.