Mastering Communications - Relocation Project

When THINK Hauora's Horowhenua Community Practice prepared for its significant relocation, they needed a communications strategy that not only informed but engaged and connected with their community. With the stakes high for a seamless transition, they turned to Scallywag Social for a solution that blended strategic expertise with creative flair.

Our Approach

Scallywag Social tackled this project with precision, empathy, and our trademark creative edge. We crafted a comprehensive communications plan that emphasized clarity, inclusivity, and community engagement.

Key Deliverables Included:

1. Content Creation:
   • A tailored brand kit for THINK Hauora's use.
   • Personalized letters and text messages to patients and residents.
   • Ready-to-use scripts for staff.
   • Invitations for a dawn blessing and the official opening event.
   • A professionally crafted letter inviting the Minister of Health to the opening.
   • Social media posts, print ads, FAQs for staff and public interactions.
   • Flyers, posters, and digital signage to spread the word effectively.
   • Eye-catching photography of the new site for marketing purposes.
   • Updates to online listings, including ownership transfer of their Google page.
2. Media Collaboration:
   • Partnered with NZME to develop and air two radio advertisements.
   • Designed and placed print advertisements in the Horowhenua Chronicle and Ōtaki Mail.
   • Drafted and distributed press releases to local and national media outlets.
3. Relationship Building:
   • Collaborated with Mūaupoko and local iwi representatives to honor cultural traditions.
   • Curated content to foster connection with neighbors and patients.
   • Leveraged our networks for supplier discounts, adding value to the opening event.
4. Event Management:
   • Coordinated two key events: the Dawn Blessing and the Opening Event.
   • Managed invitations, logistics, catering, and technical setup.
   • Created and implemented a detailed run sheet for the formal opening.

The Impact

The relocation was a resounding success, marked by a highly attended opening event, engaged community, and smooth operations throughout. THINK Hauora’s stakeholders praised Scallywag Social's professionalism, creativity, and ability to turn a complex project into an uplifting community milestone.

Moving Forward

To sustain the momentum, Scallywag Social recommended a future-proof communications strategy including:

• Setting clear objectives and actionable plans.
• Refining key messaging for diverse audiences.
• Expanding communication channels and tools.
• Developing risk mitigation strategies.
• Continuing to manage digital display systems.

Why Scallywag Social? At Scallywag Social, we pride ourselves on delivering results-driven communication strategies. Whether it’s engaging your audience, managing events, or amplifying your brand’s voice, we’re here to make magic happen.

Ready to take your communications to the next level? Let’s chat.