Only Good Brand Identity

With so much noise in the personal care market, Only Good needed to reestablish itself as a disruptive market leader. Our goal was to capture attention, affection and trust, and to be transparent in everything we do. After all, we’re Only Good.

The transformation included

Brand Identity

• Conceptual brand framework and groundwork
• Product development
• Establish brand purpose, personality and key aspects of messaging
• Establish visual identity, look/feel, design system

Brand Guidelines

• How-to guide for expressing the brand identity
• Rules, recommendations and considerations
• Design toolkit including templates engaging with a design agency
• Art direction engaging with a design agency

Brand Launch

• Packaging copy, design and executions engaging with a design agency
• Website creative copy
• Brand relaunch campaign development
• Public relations
• Social media
• Media buy