Sustainability Meets Sophistication: The Te Awa Case
Te Awa Oysters is an emerging brand committed to delivering the freshest NZ Pacific Oysters, sourced sustainably from the Mahurangi River and its surrounding areas. Founded by Jeremy, a seasoned expert with over 15 years in the aquaculture industry, Te Awa Oysters is dedicated to providing an exceptional ocean-to-plate experience for both consumers and hospitality partners.
Driven by a deep passion for sustainability and freshness, Te Awa Oysters aims to offer an unparalleled dining experience, ensuring that every oyster delivered is of the highest quality. Their mission is to bring a unique, premium product to the market while maintaining their commitment to environmental responsibility.
The project was initiated to establish a strong brand presence for Te Awa Oysters in a fairly competitive market. The goal was to create a distinctive visual identity that would set them apart and effectively communicate their high-end offering.
Our Services
We provided a comprehensive branding solution, including the development of a unique visual identity. This involved creating a fully responsive logo suite that would be consistent and recognisable across various applications, ensuring that Te Awa Oysters could establish a cohesive brand presence.
The Process
Our approach utilised our bespoke brand process, delving deeper than just visual elements. We meticulously identified Te Awa Oysters’ ideal target audience, conducted thorough competitor research, applied colour theory, and considered their future growth plans. This holistic approach enabled us to craft a brand identity that truly represents their values and market position.
The Outcome
We delivered a fully responsive logo suite, providing Te Awa Oysters with a complete range of visual assets. These assets are designed to be consistent and easily identifiable, no matter where they are used, ensuring that the brand stands out prominently in the market.
The Impact
With our branding assets in place, Te Awa Oysters is poised for a strong launch. Their website, developed by Metadigital, complements the new branding aesthetic perfectly. The elevated branding positions Te Awa Oysters well above their competitors, conveying the right impression of a premium, high-end product.
