Te Papa — Dinosaurs of Patagonia

Te Papa — Dinosaurs of Patagonia

We were tasked with generating excitement about an upcoming dinosaur exhibit at Te Papa, New Zealand’s national museum. To do this, we capitalized on the size of the star of the exhibition — the biggest dinosaur discovered to date, called the Titanosaur Patagotitan mayorum — by building a 3D replica and using that to create huge abstract snapshots for the artwork surrounding the campaign. These snapshots became part of a large campaign rolled out around New Zealand.