Team Green Projects - Lead Generation Campaign

The project task involved developing and implementing strategies to generate high-quality leads for Team Green Projects, a reputable deck-building business located in Auckland, New Zealand. My focus was on identifying and attracting potential clients who are interested in enhancing their outdoor living spaces with beautifully designed and expertly constructed decks. Through a combination of targeted marketing efforts and personalised outreach, we aimed to connect with homeowners who value quality craftsmanship and sustainable building practices, aligning perfectly with Team Green Projects' ethos and expertise.
To effectively generate leads, I developed a comprehensive campaign on New Zealand's most extensive reach platform, Meta, which includes both Facebook and Instagram geo-targeted to my client's service location. This approach involved harnessing the platform's built-in lead generation forms, allowing us to engage with a broad audience efficiently and effectively. By utilising these powerful tools, we aimed to maximise our outreach and capture valuable leads in a user-friendly and seamless manner which resulted in a $22 cost per lead to date.