VW Golf AI Campaign

VW aimed to showcase their iconic Golf models in a groundbreaking, visually stunning way. The challenge was to create a series of AI-generated images that positioned the VW Golf as the ultimate vehicle for any terrain—even the surfaces of other planets. The visuals needed to capture the imagination, with each planet’s colors reflecting the car model’s distinct design.

The goal was to utilize cutting-edge AI technology to create a series of artistic images that depicted VW Golfs on different planetary landscapes. These images needed to be futuristic, eye-catching, and align with VW’s reputation for innovative design.

I developed the concept “VW - The Final Frontier of Driving,” where each Golf model was paired with a unique planetary surface, with the planet’s environment visually tied to the car’s color and style. After training my AI on static images of VW Golfs, I generated creative artwork, refining each image with expert retouching to ensure both aesthetic appeal and brand coherence.