Hello! I'm Jason Petterson, the heart and soul behind Gusto Design, where we breathe life into brands of all sizes, from bustling startups to established corporates and impactful non-profits. With a passion for design that knows no bounds, I specialize in turning your vision into a reality through:
- Brand Creation
- Brand Strategy
- Art Direction
- Typography
- Packaging Design
But my love for design doesn't stop there. I thrive on solving problems and crafting branding programs or marketing campaigns that not only meet your vision but drive your business to success.
Beyond these core areas, my expertise extends to:
- Brand Identity Design (for Companies, Products, and Events)
- Communication Design
- Document Design
- Design for Print
- Advertising
- Direct Marketing
- Design for Social Media and Websites
- Presentation Design
- Brand Guidelines
I've had the privilege of working across a diverse range of sectors, including retail, hospitality, tourism, health and beauty, fashion, and many more. What excites me most is collaborating with you—whether you're a client or an agency—to create memorable brand stories. As your Creative Director and Designer, I manage the entire process, working closely with a network of talented creatives to deliver a comprehensive brand experience.
My clients appreciate the direct line of communication with me, ensuring their involvement every step of the way. It's a collaborative effort that ensures you not only love the final product but feel a deep connection to it, backed by my years of experience, creativity, and strategic thinking.
Over the years, my work has been recognized with numerous awards, but the true reward for me is the trust and collaboration I share with my clients. These accolades are a testament to the success we achieve together.
With a Bachelor of Fine Arts in Design & Photography and 25 years of industry experience across Christchurch, Tokyo, Auckland, and now Nelson, I bring a wealth of knowledge and a fresh perspective to every project.
If you're looking for a partner to help launch a new brand, refresh an existing one, or create standout packaging and marketing collateral, I'm here to make the process enjoyable and effective. Let's work together with great gusto to create something beautiful and strategically sound for your success.
Ideal for: Startups, SMEs, and large businesses seeking a brand refresh or product launch, as well as product businesses in need of packaging design and marketing collateral.
Let's bring your brand to life with clarity, creativity, and gusto.
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