A Fintech Succ-SAAS
Afirmo is a One-Stop Business Support Shop. From getting started to getting ahead, Afirmo's innovative software for finances and tax is shaking up the accounting software market.
Only two years into their journey, Afirmo were very much a start-up when they engaged Brandsitters.
Afirmo had strategically moved from a free version model to a free 30 day trial model to increase numbers of paying customers, and needed Brandsitters to strategise and execute a Meta campaign which would support this objective.
Afirmo already had a clear identity, and well-defined target personas. Furthermore, they had excellent base creative in the form of multiple fun and engaging brand videos. The videos personify Afirmo's target personas as small business superheroes.
Utilising the key creative themes, messaging and personas, we crafted a complex Meta advertising funnel, focused on entertaining and adding value at the top, informing people about Afirmo at the middle, and encouraging people to sign up for a 30 day free trial of Afirmo at the bottom.
Drawing inspiration from ODV's videos and the wealth of assets available on Afirmo's Learning Hub, we crafted over 90 pieces of creative and 96 different ads (and counting). The most important thing was to ensure ads were a pleasure to interact with for the target audience, given Afirmo's mission to make starting or scaling a business simple and enjoyable.
From the initial testing phase through to ongoing optimisation and close monitoring, we were able to learn and adapt quickly to ensure that the Afirmo campaigns were consistently delivering the right message at the right time.
Results:
177.5% Monthly Revenue Target
67% Increase in MoM Revenue
167% Increase in Verified Users
