A new Shopify website and product photoshoot for Heru hair Oil
Freelancer
Michael
Graphic Designer
Project Overview
Heru Hair is a New Zealand-based hair oil brand, specializing in scented hair oils using natural ingredients. With a brand identity already in place, I was approached to create an eCommerce Shopify website and photoshoot to expand their branding and strengthen their market position.
The challenges
Heru Hair already had a logo and product labels in place, providing a strong foundation to build upon. However, they lacked the visual assets needed to establish a compelling digital presence. To address this, I recommended a product photoshoot to create high-quality imagery that would not only serve as marketing collateral but also convey the mood of the products and highlight their key ingredients and scents. These images became the focal point of the website.
For the shoot, I styled the products with natural materials and ingredients to reflect the brand’s essence. The dark, moody aesthetic emphasized the raw, earthy scents of the oils, while carefully chosen props helped reinforce the sensory experience of using them.
The website
I designed a Shopify website that showcases Heru Hair’s core product line. Photography plays a central role in setting the site's tone, from the hero images to the individual product pages. It was crucial to the client that the website be easy to navigate while effectively communicating the brand’s values.
Heru Hair is a New Zealand-based hair oil brand, specializing in scented hair oils using natural ingredients. With a brand identity already in place, I was approached to create an eCommerce Shopify website and photoshoot to expand their branding and strengthen their market position.
The challenges
Heru Hair already had a logo and product labels in place, providing a strong foundation to build upon. However, they lacked the visual assets needed to establish a compelling digital presence. To address this, I recommended a product photoshoot to create high-quality imagery that would not only serve as marketing collateral but also convey the mood of the products and highlight their key ingredients and scents. These images became the focal point of the website.
For the shoot, I styled the products with natural materials and ingredients to reflect the brand’s essence. The dark, moody aesthetic emphasized the raw, earthy scents of the oils, while carefully chosen props helped reinforce the sensory experience of using them.
The website
I designed a Shopify website that showcases Heru Hair’s core product line. Photography plays a central role in setting the site's tone, from the hero images to the individual product pages. It was crucial to the client that the website be easy to navigate while effectively communicating the brand’s values.
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Published on
February 9, 2025
