Apex Arborists Website Design, Development & SEO

Apex Arborists, a leading Arboriculture company in Hamilton, required a website that could effectively represent their professional services to local clients and increase their visibility online. I designed and developed a dynamic, mobile-responsive WordPress website that showcases Apex Arborists' wide range of services in a clear, engaging, and user-friendly manner.

The design phase involved creating an aesthetic that complements the company's branding, with a focus on natural, earthy colours to reflect their connection with the environment. During development, I worked closely with Apex Arborists to ensure that the website reflected their business ethos, had an intuitive navigation system, and provided an effortless user experience. The website was built with a modern, clean, and professional layout, encompassing high-quality images, service descriptions, customer testimonials, and an easy-to-use contact form for enquiries.

For SEO, I conducted in-depth keyword research, identified high-potential target keywords relevant to the arboriculture industry, and optimised the site's content accordingly. I also worked on the website's technical SEO, ensuring optimal loading speeds, mobile-friendliness, and structured data for enhanced visibility on search engine results pages (SERPs).

One of the major achievements of this project was successfully ranking Apex Arborists on the first page of Google. This result was achieved by combining on-page and off-page SEO strategies such as content optimisation, meta-tag improvements, and high-quality backlink acquisition.

This project resulted in a significant increase in online visibility for Apex Arborists, leading to enhanced brand recognition, an increase in inbound enquiries, and business growth in the Waikato region.