Brand and website redesign: Timeless elegance for Patina Weddings
Introduction
I collaborated with a boutique wedding photography and videography company based in Wellington, New Zealand, to completely redesign their brand and website. The goal was to create a fresh, elegant visual identity that reflected the warmth and artistry of their work while ensuring a seamless online experience for potential clients.
The Problem
Patina’s existing brand and website did not fully capture the emotional depth and refined aesthetic of their photography. The outdated design lacked a cohesive visual language, making it challenging for potential clients to connect with their unique style.
The Approach
To elevate Patina’s brand, I focused on:
- Refining the visual identity – Introducing a timeless and sophisticated colour palette, typography, and design elements that aligned with the emotional essence of their photography.
- Website redesign – Creating a seamless, user-friendly experience that showcased their stunning portfolio, highlighted their storytelling approach, and made it effortless for couples to inquire.
- Close collaboration – Working iteratively with the client to ensure the design direction reflected their values and resonated with their audience.
The Result
The redesigned brand and website successfully elevated Patina’s presence, creating a cohesive and elegant identity that resonated with engaged couples. The improved website experience allowed for effortless navigation, enhancing client engagement and inquiries. By blending artistry with usability, the new design positioned Patina as a premium wedding photography brand, making it easier for couples to connect with their work.
