Design an online and social campaign ‘The Future Looks Brighter” to launch Pure Fiji’s Vitamin C Eye Crème. Create a cohesive story, to connect and resonate with new and familiar audiences, now and in the future.

In collaboration with designer Susie Reid, ‘The Future Looks Brighter’ campaign conveyed a modern, innovative brand rooted in the beauty, culture and traditions of the South Pacific.

The goal was to create a synthesis of key messages (transformative ingredients, sustainable process, indulgent experience, connection to nature community empowerment, unique location) into a clear and compelling launch.

Social Planning

·         Series of teaser stories

·         Series of launch stores

·         Educational ‘how to’ posts and stories

·         Educational Q&A Facebook live

·         Instagram caption copy

·         Social GIF’s

·         Launch hashtags

·         Instagram giveaways

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EDM Copy Writing

·         Teaser B2B & B2C

·         Launch B2B & B2C

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PR

·         Influencer media kit

·         Press release