Update NZplayed website, an AMS Nightlife initiative, allowing music fans to easily see and listen to Kiwi artists in their favourite venues.

In collaboration with designer Susie Reid, NZplayed needed to better align with the values, sensibilities & desires of their target audience-Music enthusiasts.

Copy and design was refreshed and simplified. Supporting social and print material was created.

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Published on
August 14, 2024