Digital Product Creation with Kombucha Bros

Entrepreneurs are society’s game changers. They’re the visionaries who don’t accept “no” for an answer, for whom “too hard” doesn’t exist, and “make it happen” is a way of life. This perfectly describes Brandon Turnage, Master Brewer and Owner at Kombucha Bros.

With endless ideas and the determination to bring them to life, working with Kombucha Bros has given me countless opportunities to flex my creative muscles and contribute to their innovative journey. Creating this digital product is just the tip of the iceberg for Kombucha Bros.

The process of creating this digital product tapped into a range of my skills, including brand design, web page design, photography, copywriting, content creation, videography, graphic design, project management and social media management. Click here to view my services.

Learn to Brew – A Comprehensive Guide to Safe Kombucha Brewing at Home

It seems slightly counterintuitive, teaching people the secrets behind the perfect brew. Brandon was motivated by the idea that those brewing at home are already on their journey with kombucha, and he wanted a way to capture that audience.

This also allows him to educate on how to brew safely, as many beginners might not understand the dangers of an unsafe brew; contamination, bad bacteria, mould, botulism, explosions. It’s a real science that can go wrong if not taken seriously.

The Vision

What started as a video series was reimagined to save on resources.

With the guide, we envisioned more than just a step-by-step guide. We aimed to offer a rich, immersive experience that would empower anyone – from novices to seasoned brewers – to master the art of kombucha brewing. We wanted the guide to be informative, accessible and aligned with Kombucha Bros’ fun, authentic, and slightly cheeky voice.

Research and Development

The first step was thorough research. Although we had a master brewer at the helm, we had to dive deep into the science of kombucha brewing. Understanding the nuances of fermentation, the importance of sterilisation, and the best practices for maintaining a healthy SCOBY.

Another aspect of the research that went into this project was knowing exactly what the audience was looking for. By following Facebook pages such as Everything Kombucha, we could work out that SCOBY health, mould and pH levels were something people often seek advice for.

Creating the Content

With a solid foundation of knowledge, we began crafting the content. We broke down the brewing process into clear, manageable steps with detailed explanations and tips. Our guide covers everything from choosing the right ingredients and equipment to troubleshooting common issues. We also included advanced techniques for those looking to take their brewing to the next level.

The table of contents for this guide includes:

• Introduction
• Grow Your SCOBY
• SCOBY Health Guide
• Prepare to Brew – Ingredients and Equipment List
• Primary Fermentation
• Secondary Fermentation
• Flavouring and Bottling
• Brewers Notes

Visual and Interactive Elements

To make the guide visually appealing and easy to follow, we created a nuanced brand based on Kombucha Bros own branding. We used consistent colours and typefaces, along with high-quality images and infographics. We also created a video tutorial to provide a more interactive learning experience. This video walks users through the first steps of the brewing process, allowing them to see exactly how it’s set up and building trust in the guide.

Digital Product Launch

After months of hard work, we launched the “Learn to Brew Kombucha” guide. The launch included designing a dedicated webpage on Squarespace, creating a Facebook page...