Transforming Digital Marketing for Manuka Health

Manuka Health is a global leader in natural health products, specializing in premium Manuka honey and bee-based supplements. As the sole digital marketer, I oversaw every aspect of the company’s digital marketing efforts, from content creation and advertising to website management and e-commerce growth.

Manuka Health relied heavily on China cross-border sales and daigou resellers, leaving the business vulnerable to market fluctuations and regulatory changes. To ensure long-term stability and mitigate risk, the company sought to diversify its sales channels and strengthen its presence in other markets, such as the US and Australia.

To address these challenges, I implemented a multi-faceted digital marketing strategy:

• Website Rebuild: Led the complete overhaul of the e-commerce website, improving user experience and optimizing for conversion.
• HubSpot Implementation: Deployed HubSpot across the business, integrating CRM and marketing automation, and trained over 15 team members to use the platform effectively.
• Global E-Commerce Expansion: Launched Manuka Health’s products on Amazon, managed the Amazon agency, and expanded direct-to-consumer sales in the US and Australian markets.
• Digital Advertising: Managed and optimized large-budget ad campaigns across Google, Facebook, and other platforms to drive traffic and revenue growth.
• Content Creation & Social Media: Directed content production, including photography and copywriting, and maintained an engaging social media presence to boost brand visibility and customer loyalty.

During my tenure, Manuka Health achieved over 200% growth in e-commerce sales, with significant expansion in key markets like the US and Australia.

This case study highlights my ability to manage complex digital ecosystems, scale e-commerce revenue, and drive results in global markets. Whether rebuilding a website, implementing CRM systems, or managing high-budget ad campaigns, I bring a comprehensive, hands-on approach to digital marketing that delivers measurable success.