Transforming Digital Marketing for Manuka Health
Freelancer
Fiona
Multi-Passionate Marketer
Manuka Health is a global leader in natural health products, specializing in premium Manuka honey and bee-based supplements. As the sole digital marketer, I oversaw every aspect of the company’s digital marketing efforts, from content creation and advertising to website management and e-commerce growth.
Challenge
Manuka Health relied heavily on China cross-border sales and daigou resellers, leaving the business vulnerable to market fluctuations and regulatory changes. To ensure long-term stability and mitigate risk, the company sought to diversify its sales channels and strengthen its presence in other markets, such as the US and Australia.
Solution
To address these challenges, I implemented a multi-faceted digital marketing strategy:
Results
During my tenure, Manuka Health achieved over 200% growth in e-commerce sales, with significant expansion in key markets like the US and Australia.
This case study highlights my ability to manage complex digital ecosystems, scale e-commerce revenue, and drive results in global markets. Whether rebuilding a website, implementing CRM systems, or managing high-budget ad campaigns, I bring a comprehensive, hands-on approach to digital marketing that delivers measurable success.
Challenge
Manuka Health relied heavily on China cross-border sales and daigou resellers, leaving the business vulnerable to market fluctuations and regulatory changes. To ensure long-term stability and mitigate risk, the company sought to diversify its sales channels and strengthen its presence in other markets, such as the US and Australia.
Solution
To address these challenges, I implemented a multi-faceted digital marketing strategy:
- Website Rebuild: Led the complete overhaul of the e-commerce website, improving user experience and optimizing for conversion.
- HubSpot Implementation: Deployed HubSpot across the business, integrating CRM and marketing automation, and trained over 15 team members to use the platform effectively.
- Global E-Commerce Expansion: Launched Manuka Health’s products on Amazon, managed the Amazon agency, and expanded direct-to-consumer sales in the US and Australian markets.
- Digital Advertising: Managed and optimized large-budget ad campaigns across Google, Facebook, and other platforms to drive traffic and revenue growth.
- Content Creation & Social Media: Directed content production, including photography and copywriting, and maintained an engaging social media presence to boost brand visibility and customer loyalty.
Results
During my tenure, Manuka Health achieved over 200% growth in e-commerce sales, with significant expansion in key markets like the US and Australia.
This case study highlights my ability to manage complex digital ecosystems, scale e-commerce revenue, and drive results in global markets. Whether rebuilding a website, implementing CRM systems, or managing high-budget ad campaigns, I bring a comprehensive, hands-on approach to digital marketing that delivers measurable success.
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Published on
November 30, 2024
