JS Naturopathy | Brand Design + Website

Jemma came to me for a versatile brand identity design. A simple website was also needed as a hub for potential and existing clients to access key info about her ethos, services, to book online, and to have scope for a small online shop in the future.

The brief was to capture the natural, gentle, and reciprocal nature of Jemma’s work as a Naturopath. On a practical level, it was important for this identity to be recognizable even in the absence of the logo. This is where the defined palette, fonts, and use of motifs and patterns came into play.

We came up with a comprehensive brand package to meet Jemma’s needs, from which the website build flowed.