Launching a Mortgage Adviser's Digital Presence: Bespoke Website with Interactive Features Case Study: Preston Broad

Project Background

The project involved creating a comprehensive digital presence for Deon, a mortgage adviser transitioning from a corporate position to independent practice. Having built a strong reputation in the industry, he needed a professional website that would establish credibility and generate leads as he launched his independent business.

Challenge

Without an existing website, Deon needed a digital platform that would:

Effectively showcase his expertise across different mortgage services
Build trust with potential clients
Create a streamlined way for prospects to learn about his services and get in touch
Present testimonials in a way that would resonate with different types of clients

Solution

I developed a bespoke website using Webflow CMS that features:

A sophisticated client segmentation system with dedicated sections for First Home Buyers, Existing Home Owners, Property Investors, and Bridging Finance
An innovative interactive slider on the First Home Buyers page that works seamlessly across devices (swipe, drag, or click)
A dynamic testimonial system that shows all success stories on the homepage while filtering relevant testimonials for each service category
Integration with Google Analytics, Console, and Google My Business to maximize visibility and track performance
Custom JavaScript and Lottie files for interesting and improved user experience

Results

The website has successfully generated client sign-ups and inquiries, with users specifically praising its streamlined, simple navigation. The platform effectively supports Deon's transition to independent practice while building trust with potential clients through targeted content and testimonials.

How's this formatting? The headers break up the content nicely while keeping it professional. I can adjust the styling if you'd prefer a different approach.