Project Background

The project involved creating a playful yet sophisticated website for ELENTI Catering, a luxury catering company that approaches food as an art form. Working with award-winning designer Becca O'Shea, we needed to translate their inventive, artistic approach to food into an equally creative digital experience.

Challenge

Without an automated booking system, ELENTI needed a website that would:

• Break conventional design norms while maintaining usability
• Create an immersive, interactive experience that reflected their brand personality
• Streamline their booking process, moving from social media to an automated system
• Allow easy menu updates and content management
• Maintain complex animations and responsiveness across all devices

Solution

I developed an innovative website using Webflow that features:

• A sophisticated multi-layer parallax system:
• Foreground elements with pronounced movement for depth
• Mid-layer content with moderate parallax effects
• Background illustrations with subtle movement
• Carefully calibrated scroll speeds for natural depth
• Choreographed Lottie animations throughout:
• Floating food elements that respond to scroll position
• Animated hand-drawn flourishes and decorative elements
• Interactive hover states on key UI elements
• Seamless loading transitions between sections
• Performance-optimised systems:
• Strategic animation triggering based on viewport position
• Managed animation complexity across different devices
• Optimised for smooth scrolling with multiple concurrent animations
• Custom booking automation:
• Combined Webflow's form capabilities with custom JavaScript
• Streamlined user input collection and processing
• Webflow CMS-powered menu system for easy content updates

Results

The website successfully delivered:

• An immersive digital experience that captures ELENTI's unique personality
• Automated booking process replacing manual social media management
• Easy-to-maintain content system for menu updates
• Smooth performance despite complex animations
• Perfect balance between artistic expression and practical functionality