Re-branding project for Blak Bridesmaids

Blak Bridesmaids is considered feminine and functional, the New Zealand brand BLAK has been creating timeless pieces for women for over a decade. In 2017, the made-to-order BLAK Bridesmaids collection was born, offering brides the opportunity to pick and choose styles and colors to perfectly suit their wedding vision and help their bridesmaids feel their best.

Aim:
The aim of this project was to create an identity for Blak Bridesmaids that was separate to its sister company, Blak.

Objectives:

• Primary and secondary logo
• Brand colors
• Typography
• Assets to be used across brand collateral