Product Marketing Research & Strategy

I have a huge passion for helping companies connect with their customer more effectively, ultimately allowing them to make progress towards their vision. My abilities include:

• Voice of the Customer Research: I can conduct market research to identify trends, opportunities and competitive landscapes that represent who you are targeting. By analyzing data and consumer insights, I uncover valuable information that shapes effective marketing strategies.
• Consumer Behaviour Analysis: I delve into understanding the needs, preferences, and pain points of the target audience. This helps in crafting tailored marketing messages that resonate and drive engagement.
• Strategic Planning: I develop comprehensive marketing strategies that align with business goals and market opportunities. My plans include clear objectives, targeted tactics, and measurable outcomes to ensure success.
• Go-to-Market Strategy: I create detailed go-to-market plans that outline the roadmap for launching and promoting products. This includes channel selection, promotional tactics, and key metrics to watch.
• Cross-Functional Collaboration: I can work closely with product development, sales, and creative teams to ensure a cohesive approach. This collaboration ensures that marketing strategies are well-integrated and aligned with overall business objectives.

By combining market research, consumer insights, and strategic planning, I develop product marketing strategies that drive brand growth and empathy with your customer.