RHCNZ

Background

As the design lead on a successful pitch for the redesign of all RHCNZ websites nationwide, I was tasked with developing a unified online platform that would offer a consistent and user-friendly experience for both patients and healthcare professionals across three distinct brands. The challenge was to create a cohesive design system that would not only streamline the user experience but also strengthen brand coherence and customer trust.

Objective

The primary objective was to create a cutting-edge, informative medical imaging website that catered to the needs of patients, allowing them to easily book appointments, access images, obtain clinic details, view procedure information, make payments, and provide feedback. Additionally, the project included a complete redesign of the patient portal to ensure a seamless and user-friendly experience.

Approach

To achieve these goals, I developed a comprehensive design system using Figma, incorporating variables, component libraries, and detailed style guides for a seamless handover to developers. This system was designed to unify the brands under one cohesive umbrella, enhancing visual consistency and ensuring that each brand could evolve consistently and professionally. I was also instrumental in building out the pitch document, which included innovative ‘blue-sky’ ideas such as AI integration to sell the concept. Throughout the project, I worked closely with key stakeholders to align on strategic goals and collaborated with cross-functional teams to ensure a smooth rollout of the designs.

Outcome

The pitch was successful, and we are currently in the rollout phase of creating the new websites. The unified design system has accelerated development, provided flexibility for future growth, and strengthened customer trust across all three brands. The project’s success is a testament to the value of a well-executed design system and the importance of collaboration in achieving strategic objectives.